Environmental Public Relations Means Green SSS

by

Kevin Waddel

Green Peace, tree huggers, people who wear Birkenstocks – they all used to be closely associated with environmental public relations as they set about to save the world from itself. Of course, as more and more people joined the movement and became concerned about the world s resources, companies started to get on board as well. Of course, trumpeting such things as Employee Recycling Day and Adopt-a-Highway Day as major environmental public relations events. A photo op and goodbye (of course, we ll see you next year). Typically environmental public relations events were held on Earth Day

Putting the cynicism of the past aside, being environmentally conscious is becoming more and more common these days. Many companies and organizations have launched environmental public relations campaigns in order to show their audiences and market that they are going green. Green initiatives are a great way for companies and organizations to demonstrate that they care about more than just their bottom line. When undertaking an environmental public relations program, there are a few things to remember.

It is extremely valuable to research what other companies and organizations are doing to further their own green initiatives. This is particularly true of companies and organizations that you would consider your main competition. Taking a look at their green initiatives, regardless if they were successful or not, will inspire you to come up with initiatives that will further your environmental public relations efforts. This research will help you see what kinds of green initiatives resonated with audiences and which ones were not as well received. It will also help to make sure that your green initiatives are relevant and different from your competition. This research should merely be a starting point.

The best green initiatives are ones that come from out-of-the-box thinking. Anyone can set up a program that furthers recycling. But perhaps your company or organization decides to start a recycling program that is based on recycling old broken furniture and turning it back into functional furniture that is donated to schools and daycare programs. By coming up with a unique idea that is still relevant to your company or organization, you will receive more environmental public relations media coverage.

Stay relevant and focus on giving back. If your green initiatives do not seem to align with your company or organizations mission statement, it will seem irrelevant to your audiences and the media. For example, if you are a company in the technology sector, it would make sense to do an environmental public relations campaign around a green initiative that relates to your sector. Perhaps, for promoting energy efficient light bulbs or recycling old technology products. It is also important to remember that your green initiative needs to focus on giving back. If there is any hint that it is more self-serving than anything else, your company or organization will be scrutinized for it. It is vital that you are honest and upfront about your reasoning for launching the campaign.

Every company or organization should consider green initiatives to not only strengthen their environmental public relations efforts, but to give back to the environment.

Kevin Waddel is a free lance writer. To get more information about Public relations, Public Relations New York, New York city public relations,

Environmental Public Relations

, PR, NYC Public Relations Firms, Financial Services Relations in New York visit

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